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Saskatchewan Junior Hockey League

Mustangs Continue to Succeed off the Ice

By Melfort Journal Staff, 07/04/13, 5:45AM CST


Reporter Michael Oleksyn Recaps the 25th Anniversary Season

The Melfort Mustangs had a successful 25th Anniversary season on the ice last year, but also had a successful season financially.

The Mustangs finished the 2013 season with a surplus of $51,033. As well the club’s net assets sit at $44,407 from the 2013 season. Up well over $35,000 from the previous year.

“We basically just got back out of the hole. We’re finally out of the hole for money a little bit,” Mustangs’ President Sean Isberg said.

The Mustangs saw increases in revenue nearly across the board. For example the Mustangs saw gate admissions rise from $49,674 in 2012 to $58,247 in 2013. Season ticket revenue dropped slightly to $54,407 in 2013 from $55,655 in 2012.

The team did see success with their new 50/50 system, more than doubling the revenue form $14,202 in 2012 to $31,451 in 2013.

“We made $26,000 in playoffs and we doubled our 50/50,” Isberg said.

The Mustangs Corral beer gardens also saw an increase in revenue from $19,669 in 2012 to $26,415 in 2013.

With the Mustangs making the playoffs and winning one round the team added playoff revenue last season.

They brought in $26,279 at the gate, $3,290 in 50/50 revenue and $2,143 in beer garden revenue.

The Mustangs also saw a rise in corporate revenue from $123,166 in 2012 to $131,876 in 2013. The total expenses for 2012 were $459,394 up from $406,719 in 2012.

The teams’ total revenue for the season was $510,42 in 2013, up from $367,608 in 2012.

During his report Isberg noted that the Mustangs are one of only 27 teams in junior “A” hockey in Canada to turn a profit over the last year. There are 127 teams in Canada.

The dressing room at the Northern Lights Palace is getting a $20,000 makeover during the off-season.

According to Isberg, Dwayne Enterprises has donated farmland, while Viterra and Paragon Ag Services have donated the inputs for the land to help fund the makeover.

“I just didn’t want to have our corporate sponsors asking why are we donating money if it just going to the dressing room,” he explained.

“It’s a totally new revenue stream,” Isberg said.

In his report to the meeting Isberg also noted the cooperation that the team received from the city in setting up a new exercise room for the players last season,

Long-time chair Jim Thiessen and vice president Doran Pronych saw their terms on the board of directors come to an end. Chris Begin and Linden Harper have been welcomed onto the board of directors.

The board now includes Isberg, Jim Aresenie, Mike Harold, Gary Gilkinson, Connie Van Camp, Ahmed Malik, Randy Martin, Lionel Shmyr, Brian Rumberger, Jamie Placsko, Begin and Harper.

Mustangs’ Governor Jim Arsenie gave the report on what has happened at the league level. This included that the SJHL is overall seeing growth with a four percent increase in fans last season and a 44 per cent increase in playoff attendance. The league is also changing to three divisions next season. The Mustangs will be in the Sher-Wood Division with the Nipawin Hawks, La Ronge Ice Wolves and Flin Flon Bombers.

Coach Gavin Holcomb gave a report on the previous and upcoming seasons.  Holcomb is optimistic after the team’s successful playoff run and the team’s strong returning core of players.

Newly hired full time marketing director Branden Crowe gave the operations report and outlined some of his new plans on the marketing side. He also noted that early bird season tickets saw an increase this year.

The Mustangs have a new billet coordinator as well, with Lydia Steffen and Jeannelle Isberg joining Randy Martin after the departure of Charlene Argent.

The team is already looking for billets for training camp and the regular season for more information contact the Mustangs’ office.